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Event Series:
#NotOurMedicine Campaign Development (8 weeks)
#NotOurMedicine Campaign Development (8 weeks)
July 25 @ 4:30 pm - 7:00 pm
![](https://mamaway.ca/wp-content/uploads/2024/05/NoM-8-week-engagment-Draft-v2-website-place-holder.png)
Throughout the 8-week creation (8 consecutive Thursdays 430-7pm) of multi-media assets and campaign messaging, there will be an effort in raising awareness and education for the youth in the region. Our goal is for this to be a long-lasting campaign that is relevant in a meaningful and cultural way.
The campaign will focus on these key elements:
- Awareness about the dangers of opioid misuse
- Understanding what is our medicine, building our bundles
- Discuss where to go to for help and support when you needed.
The foundational philosophy is to reduce the stigma of opioid addiction. And the message woven throughout will be the strength of cultural connections as supporting factors in recovery.